VIBE: Everyone knows how important first singles are. Why was “Who Dat” the one?
J. Cole: First it was all feeling, just the sound and excitement behind it. Instead of shooting for an obviously commercial song, I love [“Who Dat”] because it’s really about the beat and the raps and not much more. It’s an introduction to those that were unfamiliar and also something for my fans to brag about as opposed to hearing it on the radio and being like ‘Ehhh.’ I also thought it was real ill, that I’m rapping on that the way I used to always rap… raw, aggressive. Those used to be the only raps I wrote, but as I get older, I barely do those anymore. It’s kind of interesting because the rest of my album is so far from that. That’s probably one of the only braggadocios raps, maybe one more. Everything else is conceptual storytelling with substance and meaning. Putting that out first, kind of reflects my growth as an artist.
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